Current Challenges Faced in the Industry:

• Challenges in sustaining conversion rates due to factors like rising prices and evolving customer expectations.
• High customer acquisition costs due to advertising on expensive platforms and heightened competition.
• Ongoing efforts in establishing and retaining customer loyalty.
• Constraints posed by limited storage space and elevated inventory costs.
• Operating under low-profit margins.
• Difficulty in maintaining a stable and efficient supply chain system.
• Lack of intelligent tools for predicting changes in consumer behaviour and patterns.
• Building brand equity and maintaining it.

How can Kapylon Help?

• Harnessing AI/ML for targeted segment and customer discovery.
• Applying analytics to optimize business delivery models.
• Utilizing BI solutions for pattern detection, failure prediction, and defect identification.
• Leveraging Machine Learning Algorithms to predict customer preferences, aiding in informed purchase decisions.
• Constructing rapid, high-quality front stores through cloud platforms.
• Crafting a distinctive User Experience (UX) to enhance engagement and conversions.
• Utilizing data analytics to comprehend customer buying behaviour and craft brand-reputation maintenance messages.
• Enhancing cross-selling and upselling strategies.
• Automating warehouse processes for increased efficiency, reduced costs, and faster delivery times.
• Integrating and automating forecast and supply chain processes.