FMCG, Apparel and Fashion Industry
Current Challenges Faced in the Industry:
- Difficulty to maintain the conversion rate due to rising prices, changes in customer expectation, etc.
- High customer acquisition cost due to advertising on expensive platforms and increased competition
- Establishing and maintaining customer loyalty
- Limited storage space and high inventory cost
- Low profit margins
- Difficulty in maintaining a stable supply chain system
- Lack of intelligent tools to predict the changing consumer behaviour and pattern
- Building the brand equity and maintaining it
How can Kapylon Help?
- Leveraging AI/ML to discover target segment and customers
- Leveraging analytics to identify efficient business delivery models
- Using BI solutions to detect patterns, predict failures, and identify defects
- Using Machine Learning Algorithms to predict customer tastes and preferences to help them in better purchase decisions
- Building high speed, high quality front stores using cloud platforms
- Distinguished User Experience(UX) that increases the engagement and conversion
- Leveraging data analytics to understand customers buying behaviour, drafting messages for maintaining brand reputation
- Improving cross sell and upsell
- Automating warehouse processes to increase efficiency, decrease cost and time to delivery
- Integrating and Automating forecast and supply chain processes